You started your business for a reason.
I’m Katherine Danesi, a business coach + strategist for entrepreneurial creatives who want to profitably scale their businesses.
I don’t believe in a one-size-fits-all approach to business building.
I know that the best approach aligns with your unique goals, strengths, vision, and resources. And that looks different for each person.
That’s why so much of the conventional wisdom out there fails you.
The “gurus” will have you believe there’s only one way to grow your business. Next thing you know, you’re spinning in circles, trying to tackle all the “must-dos.” And meanwhile, part of you is sounding the alarm that you’re burning through time and money, but not moving toward your goals.
We work with your uniqueness (and reimagine what’s possible).
I see the human behind the business. We create YOUR plan to move from being frazzled and stuck to taking purposeful action. You’ll remember why you went out on your own in the first place. You’ll reconnect to the joy of being the CEO of your business and your life.
Finding My Purpose as a Business Coach for Women
Helping you create your own path.
After studying Engineering in college, I began my career in sales, marketing, and management. For 12 years, I worked at a Fortune 500 company and then at a series of tech start-ups. I’ve managed teams in sales, customer support, operations, and marketing. I’ve hired, fired, and project managed. I’ve launched new initiatives within large organizations, and I’ve launched new organizations outright.
With 20+ years steeped in an interesting, challenging career, I transitioned from corporate America to running my own business helping others do the same. Along the way, I’ve discovered and pursued a spiritual path of mindfulness and meditation, which informs my daily work with clients.
I love asking questions, researching, providing direction, identifying and removing obstacles, and seeking possibilities to determine the right strategy, audience, and messaging. Above all, I love seeing my clients build businesses and create lives beyond what they thought was possible. This is my “why.” What’s yours? I’d love to know.
My Values
I deeply value honesty, simplicity, heartfelt interaction, kindness, and the inherent dignity of all people, and work with clients who value the same.
I see so many unbelievably smart, talented individuals who don’t see just how good they are - it is my mission to help my clients recognize, acknowledge, and express that goodness.
I love helping my clients get out of their own way, to do and be more than they thought possible.
Exploration of new people, ideas, concepts, and worldly places keeps me juicy. I bring the ideas born of this intellectual curiosity to our work together.
Beyond Coaching
I love to travel and love the thrill of discovering unfamiliar places, people, food, art, and architecture.
I am currently studying Italian!
I read a ton, usually novels, but lately, I’ve been digging into memoirs of truly inspiring people across all walks of life.
I frequent the theater (musicals and plays) and the movies (yes, with an overly large bag of popcorn).
I write, both prose and poetry.
Having once been told to drop my left shoulder as I made my shot, I am now a fairly good bowler.
I am a lifelong learner and went back to school at age 40, this time to study what really interested me, receiving a Masters in 20th Century Literature & Its Contexts from Goldsmiths College, University of London.
