Doing Unproductive Things (Repeatedly)
Katherine Danesi Katherine Danesi

Doing Unproductive Things (Repeatedly)

For a very long time (much too long), I had a Hotmail account. Although it eventually became a Microsoft Outlook account. But I still considered it my Hotmail account, and I still typed Hotmail.com to access it. I wanted to do away with it…

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It's About Confidence
Business Best Practices Katherine Danesi Business Best Practices Katherine Danesi

It's About Confidence

My mother played Bridge for years (well, decades actually). If you've never played, it takes card games like Hearts and Euchre to the next level. You play with a partner. There is lingo one needs to learn, and there are rules and etiquette by which players must absolutely abide, especially when it comes to bidding.

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Brand Extension: In the Name of Growth
Katherine Danesi Katherine Danesi

Brand Extension: In the Name of Growth

HelloFlo provides a perfect example of leveraging your current product, positioning and awareness to create an additional revenue stream. Seems simple enough.

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“The Camp Gyno”: A New Spin on an Old Problem
Katherine Danesi Katherine Danesi

“The Camp Gyno”: A New Spin on an Old Problem

It’s time to take a step back and get creative.  See with new eyes (as Marcel Proust would say).  Engage your customer in a different way and design a new experience for an old product/service/idea.  One that is actually exciting.

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