Turn a meaningful vision into an impactful, profitable business and life.
Even if you have no prior experience launching a successful business.
You’ve had a highly lucrative corporate career, but it’s left you lacking fulfilment. And while you have a vision of where you want to be and a business idea (or several!), you’re stuck on the best way to bring it to life.
Instead of taking real action in your free time, you’re pouring a glass of white, scrolling Instagram for inspiration, and focusing on meeting everyone else’s needs–your children, your partner, your friends, your parents–while avoiding your own.
“I’m too busy,” you tell yourself, but with every sip, swipe, and soccer game, you’re silently talking yourself out of the importance of pursuing your dream.
Does This Sound Familiar?
✔️You’ve been hyper-competent in your career, but the idea of “going back to kindergarten” has you frozen, discounting your prior experience and the value it brings to your new endeavor
✔️You don’t know what you don’t know, like what needs to be in place in order to launch your business, or where to start first to get your idea into the real world
✔️You’re fielding opinions from so many people that you don’t recognize your own instincts (and probably wouldn’t trust them even if you did!)
✔️You’re overwhelmed trying to figure out what systems and tech you need to have in place for your business to function
✔️You’re swimming in fears like: “What will my friends and family say?” “How will I fund my business and pay my bills?” and “Why would anyone work with me? What do I know?”
It doesn’t need to be this way…
Freedom to work and live the way you want.
The thing that holds most of us back when making the transition to entrepreneurship? Perfection. That deep-rooted fear of not being enough. But if you’re honest, you know that we all have something valuable to offer the world.
Imagine confidently putting yourself and your heartfelt message out there, with clarity and conviction in what you do and the value you offer.
Imagine having a focused, concrete plan–and the self-trust to tweak it – to launch your business and support your financial goals.
Imagine feeling proud of how you show up for yourself, as you joyfully live each day with intent and purpose.
Because launching your business doesn’t have to be so hard (or lonely).
Launch Your Business is a 9-week, intimate group coaching program to help you gain clarity of purpose, identify viable revenue streams, and create a plan to launch your business in an empowered, intentional, profitable way.
You’ll get clear lessons, practical assignments, group coaching, accountability, and community, all supporting you to get out of your own way, focus on what actually matters, and position your new business for success. Think more simplicity, less overwhelm.
Welcome to The Launch Your Business Program
The Details
6x video presentation lessons and worksheets published on Sunday at 12pm EST, starting October 30, 2022
9x 75-90 min weekly group coaching calls, starting November 3, 2022
Individual feedback provided on submitted weekly assignments
Recordings for all live sessions
Slack support throughout program
Limited to 8 participants for intimacy and community
Picture Yourself
Your mind no longer clouded by “shoulds”, is now clear on what you really want…
“This experience was extremely useful. It helped me clarify what I really want this business to be in my life, rather than thinking of what the business “should” be, and I am truly grateful for that. Is this business coaching or therapy?? (Thank you, Katherine!!)”
— Nneka Bennett, Founder, NKA WorkshopMeet Katherine
Here’s to starting before you’re “ready”
Hi there. I’m Katherine, and I’ve been where you are. Feeling frustrated, stuck, and lost, climbing the corporate ladder and pouring my energy into growing others’ businesses. I know how challenging it can be to take the leap into entrepreneurship–and following your dreams.
For years I longed to pursue my own vision of freedom and success, but it never felt like the “right” time. When the tech startup I’d been working for lost its funding, I was thrust into entrepreneurship. Scary? Sure. But it was also an unexpected gift. Now–after plenty of trial and error–I live my life my way, with a business that’s rooted in purpose. The Launch Your Business program is here to help you *finally* live the life you envision too. Because you’ll never really be ready, and the “right” time you’re waiting for? It’s now.
Client Love
“Building a dream from scratch can be hectic but she helped me turn my dream into a reality. I’m forever grateful to Katherine for her guidance.”
— Joy Fennell, Founder & CEO, The Joy In BeautyWhat you can expect after this course:
Instead of going in circles trying to figure out this whole business thing alone, you could…
✔️Develop a simple + strategic launch plan that takes the guesswork out of which steps to take and when to take them
✔️Feel crystal clear in what you do, who you do it for, and why it matters (and tell people about it with confidence!)
✔️Craft a compelling offer with pricing that supports your financial goals, and also feels good
✔️Attract the right people to your business with an authentic brand message that you know exactly where and how to use
✔️Know what it will cost to launch and operate your business for the first 6 months, and how to track your revenue + expenses
✔️Approach each day with curiosity, purpose and a sense of excitement as you work towards your goals
✔️Recognize what’s working and what’s not, while trusting yourself to problem solve and lead your business forward.
Don’t Take My Word For It
“I was much closer to launching than I realized….”
“Before the course I reached a wall with developing my business and felt as though I should consider quitting. Level Up Your Business not only removed the major barriers to launch, but made me realize I was much closer to launching than I realized. Katherine was truly amazing!”
— Brittani Robinson, Founder, Nuru ConsortiumBuild a business that’s successful from the start
(With the Launch Your Business program, It’s simpler than you think.)
Let’s Break It Down
What will you find inside Launch Your Business?
In this digital, group coaching program, you’ll get 9 weeks of live support alongside practical lessons + assignments so you can nail all the foundational elements that set up your business for sustainable success.
Week 1: Define Your Brand
Part One: Answer THE QUESTIONS
✔️ Experience the power of asking (and answering) good questions
✔️Define your offering, the transformation you deliver, how you deliver your offering, your target audience, your “secret sauce,” and your vision for your business
✔️ Learn the key mindset you need for long term success and how it helps you navigate challenges with openness and curiosity
Week 2: Define Your Brand
Part Two: Answer THE QUESTIONS
✔️ Realize that you are your brand (and your brand voice)
✔️ Get clear on your “why” and why knowing it is critical to your success
✔️ Create your vision for your life, because the business you’re creating needs to feed it
Week 3: Brand Messaging
Mining Your Answers For Gold
✔️ Develop your Brand Messaging document, the guide you’ll reference for all of your marketing materials and share with creative talent you engage to help launch or manage your business
✔️ Learn how to “heat seek” and pull your juiciest content to use on your website, in your social channels, on Linkedin, or anywhere you are speaking about your business
✔️ Get clear on how and where to use your brand messaging to ensure your business is represented consistently across all platforms
Week 4: Implementation
With live coaching so you can solidify your Brand Messaging document.
Week 5: Your Offer + Market Positioning
Putting Your New Knowledge Into Action
✔️ Learn how to create an offering that delivers value to your target market
✔️ Set pricing for your offering so you’re profitable, whether you’re selling a service or a product
✔️ Receive guidance on how to assess your market position and stake your ground to stand out
Week 6: Finance + Operations - the nitty gritty
✔️ Determine your launch costs
✔️ Learn the importance of a profit & loss statement, how to use it, and how it can be your friend
✔️ Define your operational processes and the best tech tools for your business
Week 7: Your Strategic Launch Plan
Creating a Plan to Successfully Launch Your Business
✔️ Determine what must be in place in order to launch and set your launch date
✔️ Create a plan so your target audience knows that you’re launching
✔️ Develop your launch plan + presentation using the Launch Your Business template
Week 8: Implementation Week
With live coaching so you can perfect your launch plan before presenting it
Week 9: Strategic Launch Plan Presentation
✔️ Present your plan to the Group to get comfortable talking about your business in a group setting
✔️ Receive valuable feedback to refine details and identify any missing elements
✔️ Make final adjustments to your plan, commit to your date, and launch!
You’ll walk away with:
Purpose + Mission
A deep sense of your purpose, and a defined mission to guide your decisions as you grow your business.
Positioning + Messaging
A differentiated position within your market, and compelling brand messaging to attract the right customers.
Packaging + Pricing
A solid offering that solves your customer’s problem in a way only you can, with value-based pricing that supports your goals.
Habits + Processes
A success mindset backed by habits and processes that foster creativity, adaptability, and profitability.
Plus, you’ll be supported by…
A SUPPORTIVE, INTIMATE GROUP/COMMUNITY
Gather valuable new perspectives and connections within a group of like-minded women. This is a safe place to ask questions, share your ideas, have your gifts and expertise reflected back to you, and give and receive feedback. In doing so, you’ll develop confidence in the value you bring to the world and get comfortable speaking to others about your business.
LIVE WEEKLY COACHING CALLS FOR 9 WEEKS
Starting October 30th until January 12, 2023*, you’ll attend a live group coaching session every Thursday (Tuesday the week of Thanksgiving). Calls will be 75-90 minutes, during which you’ll receive personalized feedback on the week’s assignment from me and the rest of the group. You’ll also provide feedback to your fellow participants, and be able to get help, share ideas, or ask questions. You’ll receive a recording of each call that you can refer back to anytime or, should you not be able to attend the weekly live session, watch the replay.
* there will be no lessons or coaching calls the weeks of December 19 and December 26, 2022
EXERCISES, WORKSHEETS, AND TEMPLATES
Each lesson module is accompanied by practical exercises or worksheets to help you complete that module’s assignment. By the end of the 9 weeks, you will have completed all the foundational elements of your business! You’ll also receive some helpful, plug-and-play templates to develop and begin executing your strategic plan, as well as manage your business’s finances.
Apply for the program before this fast action bonus expires on Monday, October 24, 2022 at 12:00 PM ET.
Exclusive, Limited-Time Free Bonuses
UNTIL MONDAY, OCTOBER 24TH @ 12:00 PM ET,
YOU’LL ALSO RECEIVE
Bonus 2:
Add video to your social media to supercharge your digital presence with Liz Kochummen
How to incorporate video in your social media strategy to get in front of your target audience, including ways to position your content to make you a no-brainer choice for your ideal client.
VALUE: $395
Bonus 1:
How to avoid creating a “pretty but useless website” with Isabel Kateman
There’s a big difference between a website that actually helps your business make money and a website that looks pretty. A lot of websites just do one or the other and they are ineffective. The goal is one that does both.
VALUE: $675
Bonus 3:
The Importance of Email Marketing When You Launch Your Business (and How to Get Started) with Joanne Homestead
Learn why you need to focus on email marketing (yes,even when you’re first starting out), where to start building your list, and ideas to get you started with a regular email campaign.
VALUE: $425
Want all of the above?
Join the Launch Your Business program and make 2022 the year you say “yes” to prioritizing yourself…
Choose the investment option that works best for you:
PAY IN FULL
(Best Value)
ONE PAYMENT OF $2,397
PAYMENT PLAN
(Most Flexible)
3 PAYMENTS OF $933*
*Monthly payments start from the first day of purchase
“Katherine has doula-ed us into existence. At 7 months old, momma’s baby is thriving. If you want to take an idea into reality, she’s the one!”
— Tanisha Christie, Founder, Liberation-Based TherapyAre You A Good Fit?
You’re ready to unleash your full potential with the business (and life) you know you deserve.
✔️You have a business idea (or several) OR you have recently launched your business
✔️You are ready to take action
✔️You’re excited and motivated to build your business with intention
✔️You’re unclear on one or all of the following: your mission, brand message, positioning, offers/services/packages, pricing, or launch plan
✔️You’re open to feedback and learning what you don’t know that you don’t know
✔️You’re committed to showing up for the weekly coaching calls with your assignments complete*
✔️You’ll take seriously the impact of your input and feedback on the other businesses in the group
✔️You want to have some fun in the process!
*I get it. Sometimes life happens and there are times when you will have to forgo a live session or won’t have your assignment completed. In either case, just message me so that I understand the circumstances and we can create a plan to keep you on track.
Resonating with the above?
Then the Launch Your Business program is absolutely a great fit for you, and I’d love to have you join us.
This program is not for you if…
✔️ You are not ready to show up each week and take action - this is not a program you buy and let “sit on the shelf”
✔️ You’re not committed to launching your business when the course is complete
✔️ You’re not willing to invest ~4-5 hours of your time for each of the 9 weeks
✔️ You don’t want to be held accountable to delivering assignments on-time and actively participating in the Group
✔️ You’re not open to coaching from me and input from your fellow Group members
✔️ You’re not willing to share your thoughts about the other Group members’ businesses in a respectful, meaningful manner
“The entrepreneur whisperer!”
— Laura Rubin, Founder, AllSwell CreativeMy Story + Experience
From unfulfilled employee to intentional entrepreneur.
Hi there, I’m Katherine. As a Business Coach + Strategist, I’m here to help you escape the overwhelm and focus on what matters, so you can create the business (and life) you've been dreaming of. I have a natural affinity for finding meaning and possibility where others see obstacles and will work with you to refine your vision so you and your business can flourish. If there's anything I've learned through the journey of entrepreneurship, it's that you can do and be so much more than you ever thought possible.
I know how challenging it can be to take the leap into entrepreneurship–and following your dreams. Managing teams in sales, customer support, operations, and marketing at a Fortune 500 company, followed by a series of startups sounds great on paper. But in reality? I spent years feeling frustrated, stuck, and lost, climbing the corporate ladder and trying to claim my territory in a highly competitive work culture. While I was pouring my energy into growing others’ businesses, I longed to pursue my own vision of freedom and success, if only I could figure out what that was.
When the last startup lost its funding, I received the unexpected gift of being thrust into entrepreneurship. I didn’t necessarily feel “ready” (really, who does?), but I was confident that I could deliver. And with trial-and-error, I figured it out. Marrying those 15 years of corporate and startup experience with many hard-won business lessons over the last 10 years on my own, I'll help you create a purposeful and profitable business so you truly enjoy going to work each day. Whether you feel "ready" or not, you don't have to do this alone.
More Client Love
“She's taught me how to steer my business through challenges with confidence…”
“Katherine has helped me improve my company's marketing, build a better website, navigate contract negotiation, hire employees, and overall develop a consistent and healthy business. Since hiring her as my business coach, my company's revenue has increased dramatically. Just as important, she's taught me how to steer my business through challenges with confidence, which gives me invaluable peace of mind as a solo entrepreneur. And Katherine's wisdom is always delivered with kindness, empathy, and humour, making her a pleasure to work with.”
— Megan Hill, CEO, Professional Grant WritersIt’s time to invest in yourself and your future, because otherwise, who will?
MAYBE YOU’RE THINKING…
“I don’t have the extra money for a program–I still have to fund my business and replace my income.”
Let me ask you this: how much have you already spent and not gotten yourself to the place where you’re launched?
What will it cost you to continue going in circles, not knowing what you need to have in place to launch your business?
How much time have you already let go by? How much potential revenue have you let slip through your fingers while you’ve been waiting for the right time to take the first step?
“I don’t have the time to devote to a course AND launch my business.”
Can you carve out 4-5 hours per week? That’s less than one hour per day.
Here are some suggested ways to find that time: reduce your time on social media; watch 2-3 fewer programs on Netflix per week. Ask your partner to cook dinner 3 nights per week. You get the idea. We make time for the things we prioritize–are you prioritizing what really matters?
“I’ve got plenty of peers and friends giving me advice, why would I pay for a course?”
No doubt your peers and friends want to be helpful, but if you’ve read this far, I’ll bet your business still isn’t where you want it to be. Not confident enough to launch yet? Launched but stuck? You need to ask yourself what is lacking in their advice–what is missing? Maybe it’s time for a fresh perspective.
“I’ve had a successful corporate career–I should be able to do this on my own.”
I’ve heard this… often. As high-achieving women, it can be difficult to ask for help. We think we *should* be able to do it on our own. But this thinking a) isn’t true, and b) can hinder your success. Everyone needs help, especially when navigating new territory. Let yourself off the hook on this one. Let’s put your dreams into action.
Are you ready to get unstuck?
When you join the Launch Your Business program, you’ll finally be able to relax knowing that you’re in a supportive, overwhelm-free, momentum-activating space.
Whether you’ve already launched your business or have a business idea you dream of bringing to life, you’ll get unstuck and create a strong foundation for sustainable success.
With personalised coaching and simple yet strategic lessons + assignments, the Launch Your Business method takes the guesswork out of business-building, while also teaching you how to trust yourself.
“She gave me the structure and guidance I needed to create a presence that is truly my own, capture more attention from the right audience, and be specific about my strategy.”
“Working with Katherine was very beneficial to me as a small business owner who is not savvy with marketing, especially social media. She gave me the structure and guidance I needed to create a presence that is truly my own, capture more attention from the right audience, and be specific about my strategy. She really held me accountable and helped me get to the next level!”
— Michelle Lee, Founder, The Journey Worth TakingFrequently Asked Questions
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You’ll need to devote ~4-5 hours per week. This includes the weekly coaching sessions and working on your weekly assignments (aka “your business”).
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New lessons are released weekly for 6 of the 9 weeks. The weeks that there are no new lessons provide additional time to complete the assignment from the week prior. In these “off weeks” there will be a coaching call to work through ideas, questions, and suggestions for the assignment, and get additional feedback from the Group. The last week will be devoted to the Group Launch Plan presentations.
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Yes, I am here to answer your questions and provide guidance as you work through your weekly assignments. Support is provided via Slack.
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Absolutely! I’ve worked with women who have launched their businesses in the last 12 months and have hit roadblocks, whether it’s their brand messaging, target audience, pricing, launch plan, etc. If this sounds like you, you’ll benefit from the program.
Still not sure? Book a complimentary 30 minute clarity call, no strings attached. -
Yes! I offer two options for ongoing 1:1 coaching. A minimum commitment of 3 months is required. Message me and I’ll provide you with the details.
Join Launch Your Business now
Life is too short to spend it living someone else’s idea of what your life should be.
Choose the investment option that works best for you:
PAY IN FULL
(Best Value)
ONE PAYMENT OF $2,397
PAYMENT PLAN
(Most Flexible)
3 PAYMENTS OF $933*
*Monthly payments start from the first day of purchase
APPLICATIONS ACCEPTED THROUGH MIDNIGHT ET FRIDAY, OCTOBER 28, 2022