What Is Your Offering?
When asked by a female entrepreneur, “how do I find the ideal client/customer for my business?” my reply may seem counterintuitive. I always suggest that you start with your Offering.
For me, this is the key element you need to develop to get a sense of what your business is about and who you will serve.
Your Offering has two components:
What you do - in terms of the outcome or results you deliver
How do you do it - the ways you deliver the outcome or results
What Is It You Do?
In my experience, female solopreneurs often mistake what they do for how they do it.
Whether you have a service- or product-based business, your client/customer will seek you out, or stumble across your Offering and pause, because they have a need.
This need is Point A, which is where your client/customer is today.
You can define this need by considering the following questions:
What are their “pain points”?
Where are they stuck?
What are their challenges?
Then, think about what you are delivering as your intended outcome or result for this ideal audience. Your Point B.
Have a vision in your mind of this Point B that you’ll move each person to when they engage with your service or product.
Then, you’ll start to see that…
What you do is take that person from Point A to Point B.
To know the Point B you’re helping them reach, ask yourself these questions:
What will they have accomplished?
What will they be able to do?
How will they feel?
Answering these questions helps you get clear your Point B.
How Do You Do It?
This is the nitty gritty of how you are delivering the transformation from Point A to Point B.
If you are a service-based business, this could look like:
1:1 coaching in person and/or via Zoom
Group coaching
An on-demand digital course
A membership model
A subscription-based service
A mastermind group
To name a few.
If you sell a product:
Are you selling online
Are you in brick-and-mortar locations
Do you have subscriptions for your products
Do you offer how-to-use-tutorials
And the list goes on.
Your Offering Is Your Linchpin
When you work through your Offering, you’ll have begun to get a sense of your ideal client/customer. You can start that research project knowing how you intend to impact the lives of those you want to reach.