Master your brand message
As a female entrepreneur or business owner, you need to be clear with your brand messaging to reach the people who can benefit most from what you have to offer.
Is this something you struggle with? If so, you’re not alone.
So much is riding on it. Think about it.
You use your messaging to connect with your target audience in the following places:
Your website
Social media bios
Social media captions
In pre-recorded videos
On live video
On LinkedIn
Collaborations
Networking
No doubt there is more, but you get the idea. Your messaging is the foundation on which your other marketing and business development activities are built.
You need to be able to clearly and simply state what you do and who you help.
Here are questions you can use to help you get there:
Who are “your people”?
What are their problems?
What are their urgent pain points?
How can you help them?
What is the outcome of that help?
Start by answering them. Don’t worry how your answers sound. In other words, don’t edit. Just write and get the details down on paper (or in a document).
Then, work with what you’ve captured to craft your messaging - in both a short paragraph and one sentence (you can do it).
If you do this well, whenever you use your new message, your ideal client will be able to “self-identify,” to raise their hand and say “that’s me.” That’s the goal.
If you need help with your messaging, check out my Brand Messaging VIP Day. I’d love to help.