4 Mistakes to avoid in your lead generation efforts
If you’re a female entrepreneur with a specific revenue goal for the year, you spend a good amount of time and/or money trying to generate new leads for your business.
After 10 years of consulting with just women like you, here are the lessons I’ve learned — both personally and through my 1:1 client work.
As a very smart woman explained when she read this list:
“This could also be titled - save yourself time, money and anguish.”
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Here are the 4 mistakes to avoid.
1. Putting all of your eggs in one basket - for example using just one social media platform or forgoing other lead generation tactics beyond social media.
This is problematic because your target customer may live online, in various places. Or it may be that given your business model, social media is not the most effective way to make your ideal client aware of your services.
2. Doing TOO many things to try and generate leads.
This is the opposite of point 1. and is also problematic.
You may be doing this as a result of not having done your homework (see the next point). With limited time and resources, it is impossible to be truly effective on all the social platforms. Then add other ways to generate leads (events, online networking, IRL events, PR, blogging etc.), and you're most definitely spread too thin.
Choose 2-3 tactics on which to focus your efforts.
3. Not knowing where your potential clients are and how to reach them.
If you've not invested the time and effort to create your customer persona, you will not know where and how to reach them.
Are they on Facebook, Instagram, LinkedIn, TikTok, Pinterest? At local, in-person events? Listening to podcasts?
This lack of knowledge will cause you to post everywhere, hoping something sticks.
4. Not giving your chosen tactics enough time to actually work.
When you start working out, you don't expect to be able to lift 50 lbs. over your head at the get-go. Yet when you start marketing your business, there is the tendency to expect immediate results.
When you do this, you end up frustrated and don't give your chosen activities a chance to work for you. Then, it's likely that you'll change what you're doing or abandon the effort entirely, when what was really needed was to give it more time.
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Do any of these resonate?
If so, I have a new offering — it’s called the Business Development Booster Session.
I created this session to help you identify the holes in your strategy and approach and develop a custom plan for you to generate the right leads and turn them into clients.
Learn more and book your Business Development Booster Session here.
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