Hi Katherine, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

As a business coach and strategist, I encourage my clients to uncover their “why.”

We discuss the importance of knowing your “why” and the positive impact it can have on your business growth, your overall life trajectory, and life satisfaction. It’s one of the key elements we use to help them move forward in their business and life.

In this episode, we covered topics around creating the right offers in your business, how to assess if your offers are working or not, when to take into account the season of life you’re in for launches or big changes, mistakes entrepreneurs make with what they are offering, and so much more!

Questions to Ask When Considering Offering Something New:

Do you see an untapped opportunity for your business?

Are you hoping to increase your revenue?

The team behind the Crux newsletter on Substack asked me to answer one reader’s pressing question:

How do I know if I should quit my job and work for myself?

And if I try it and don’t like it, will it be difficult to go back into the corporate world?

I had a lot to say, starting with…

You’re in good company. As of June 2023, new business applications are on track for the second-largest annual total on record. And you’re asking the right questions.

Rachel Wyman started baking bread to support herself in college and ended up finding her passion. She opened Montclair Bread Company in 2012 and found great success when she added donuts to her menu. The COVID-19 pandemic afforded an opportunity to bring her team even closer together to provide her community with fresh produce at a time when it was harder to come by.

Expert Insight is given by: Katherine Danesi.

Ever wondered why some businesses thrive and others don't? Ever felt the pressure of perfection or the struggle to maintain authenticity in a world obsessed with instant gratification?

In this episode, Erika is joined by the insightful Katherine Danesi - a former Fortune 500 executive turned business advisor to female entrepreneurs who want to profitably grow their businesses. We will discuss the grueling yet rewarding journey of business success and the importance of persistence. A journey that is not a sprint, but a marathon.

We caught up with the brilliant and insightful Katherine Danesi a few weeks ago and have shared our conversation below.

Katherine, thanks for joining us, excited to have you contributing your stories and insights. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Katherine Danesi, a Business Coach, and Strategist based in Brooklyn, NY, USA.

What's your business, and who are your customers?